Friday, December 15, 2006

 

Yo Quiero Good P.R.


Story by
Bernadette Blanco

First I heard it was spinach, and then I heard that certain types of lettuces were contaminated with the deadly bacteria, E.coli. More recently, green onions were said to be the cause of another E.coli outbreak, but now the Food and Drug Administration is retracting its statement.

Green onions are not the culprits behind the E. coli outbreak at the Taco Bell restaurants in the Midwestern and Eastern cities of the U.S after all, according to Yahoo! News. The FDA could not prove that the onions were linked to E.coli, but they will continue to search for the cause.

In the meantime, the president of Taco Bell, Greg Creed, is on a full blow promotion to tell the public that Taco Bell is indeed safe to eat. So safe, he said, that he even told his college daughter as well as her friends to eat at Taco Bell.

“I can assure you, I would not tell my daughter that unless I absolutely believed it," said Creed, who told Yahoo! News. And since the incident, Taco Bell is taking extra precaution to clean and sanitize the food and restaurant.

However, the news didn’t want make me run into Taco Bell and buy a Chalupa. Taco Bell is still unhealthy and full of calories. I don’t even remember the last time I ate at a Taco Bell. The restaurant may be taking extra safety with it produce, but how long will that last? It seems like this whole thing will blow over once the public forgives and forgets.

But people shouldn’t forget things like this and people shouldn’t forget that the FDA is still trying to figure out what exactly is contaminated with E.coli. It is scary to think that there is this sort of mystery, but it seems as though the people from Taco Bell, more specifically, Greg Creed, doesn’t want the public to acknowledge that. Creed wants his customers to only know that the fast food company is working diligently to prevent this incident from happening again.

It seems that Creed is trying so hard to win over the public through his media campaigns. Creed recently posted an open letter to readers of the New York Times and USA Today, basically announcing his step to change the face of Taco Bell by supporting the creation of a coalition that would support public health and safety of produce suppliers and the government.

Who knows if all of this press will help Taco Bell regain sales; if it doesn’t I’m sure that the major fast food chain will still survive.

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